By Benson founder Anna Benson’s father was one of Sweden’s largest Christmas tree producers, her mother a gardener and florist, her grandmother was a beekeeper. Anna grew up “among Christmas trees, flowers and bees” and that’s why her entrepreneurship started almost automatically with the founding of Smålandsgran, Sweden’s largest supplier of Christmas trees. As a logical consequence, in 2017 the idea arose to offer beautifully simple tree stands and kitsch-free tree decorations: by Benson was born.

For the past six years, by Benson has been offering lifestyle products with modern design and good functionality at the same time, and is constantly expanding its range around the core themes of Christmas and gardening. Each product meets the criterion of fulfilling its purpose while being so decorative that it does not need to be put away. On the contrary.

Especially in the garden, the desire for good design instead of PVC hoses and colored tools is great worldwide. Good, durable and largely plastic-free products in sustainable packaging are more in demand today than ever before. By Benson now offers almost 200 products in its online shop and through its 250 retail partners worldwide.

The Deluxe Christmas tree stand, for example, is the best-selling of its kind in Sweden and the company received the “Garden Product of the Year” 2022.

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