The best way to get a convincing impression of a brand and the people behind it is to meet on site. That’s why we regularly invite journalists and bloggers/influencers to get to know our customers even better during a press trip. Exciting factory tours and workshops in small groups allow participants to take a look behind the scenes – a unique experience to remember.
A customer magazine is a suitable tool to take the end customer into the world of a company. With a good mix of current trend news, inspiration, useful product and brand information combined with exciting interviews, a magazine offers a comprehensive reading experience and strengthens customer loyalty. For “Corporate Publishing” we take care of the concept, graphic design and editorial implementation in cooperation with experienced journalists.
Thanks to our long-lasting experience and our close contacts to journalists and bloggers/influencers, we develop promising events that fit the strategic orientation of the brands. Whether exquisite dinners, extraordinary worlds of experience or instructive workshops, we recognise the individual needs of our clients and implement tailor-made creative events – on a large or small scale.
High-quality and appealing image material is essential for successful communication. Meaningful cut-outs as well as aesthetic mood and image pictures convey the best impression of the products and brand messages to opinion leader. For our customers we are responsible for photo shoots of PR images, from conception to implementation.
Strengthening the brand image, creating added value, developing new target groups and distribution channels – with a valuable cooperation partner a brand benefits across the board. We find exactly the right partner for our customers and support them in successful cooperation marketing: from co-branding, to barter deals and prize draws.
Nowadays the mailbox is emptier than the digital mailbox. Therefore a lovingly written postcard gets much more attention. With elaborately designed motifs on the front and informative, product-related brand messages on the back, they are used by our customers at the POS and for sales campaigns. The cards, lovingly and delicately illustrated by our in-house graphic designer, have meanwhile even become a real collector’s item for both sender and recipient.
Representative surveys and studies strengthen the image and credibility of a brand and offer journalists a sound added value for their reporting. In cooperation with renowned market research institutes we conduct topic-related studies for our clients. We edit the meaningful results journalistically and complete them with visually strong infographics.
Moving images transport emotions, touch people and at the same time enable complex content and information to be conveyed compactly and quickly. For the 150th anniversary of the brand WESCO we produced a unique stop-motion film together with “Schall & Schnabel”, a Berlin-based studio. The main protagonists of the almost 2-minute video are the colourful WESCO products, celebrate the colourful life, the joy of use and the diversity of the product range. The project was awarded the “German Design Award”.